TheIndustry and MediaCom launch online advertising format
True to the motto «Better safe than sorry,» TheIndustry and MediaCom have launched the Double Dynamic Sitebar. This ad format appears in the empty space to the left and right of website content and offers a wide range of interactive features, such as parallax scrolling, video formats, and a form function.
"In digital advertising, there are endless opportunities to be innovative. We've made it our mission to make it happen and keep bringing new formats to market," said Dario Piccinno of TheIndustry. With a double content delivery and 100 percent visibility, the Double Dynamic Sitebar is an efficient online branding that is hard to miss.
The technical development was carried out by the Zurich agency TheIndustry. Until the end of the year, the Double Dynamic Sitebar can be booked exclusively for MediaCom customers.
"We focus on innovation for our customers," said Dominik Mönninghoff, Digital Specialist Manager at MediaCom. "That's why we're working with partners in the market to develop new advertising tools like the Double Dynamic Sitebar that help generate high levels of consumer attention."
Responsible at MediacomDominik Mönninghof (Digital Specialist Manager), Annunziata Passarello (Head of Digital) Responsible at DD Com: Tobias Koenen (Head of Digital). Responsible at TheIndustry: Dario Piccinno (Partner & Co-Founder); Wangdü de Silva (Head of Campaigns); Satuk Kolan (Full Stack Developer).
