Serviceplan Suisse finds the BMW kidney in Ticino
With its latest campaign theme for select BMW dealers in Ticino, Serviceplan Suisse demonstrates just how well the brand fits with this southern canton.
The campaign motif developed by Serviceplan Suisse for partners Emil Frey Lamone and Balerna, Garage Torretta and Garage Rivapiana is based on a simple but startling discovery. From a certain angle (and with a little image editing), the famous Ponte dei Salti reveals the outline of the iconographic BMW kidney - a real sight for existing and future BMW drivers.
Since September 2, the campaign motif can be seen everywhere in Ticino in daily newspapers and on billboards.
![Anz_Avanti_Ticino_290x440_TZ_i_HE[1]](https://www.markt-kom.com/wp-content/uploads/2021/02/2019-09/Anz_Avanti_Ticino_290x440_TZ_i_HE%5B1%5D.jpg)
Responsible at BMW SwitzerlandEvelyne Stöckli (BMW Dealer Marketing). Responsible at Serviceplan: Marcin Baba, Florian Birkner (creative direction); Daniel Hesse (art direction); Günter Zumbach (text); Tatyana Wenzin, Melanie Herbst (consulting); Raul Serrat (executive creative direction); Pam Hügli (overall responsibility); Carioca Studios (CGI).
