"Digital ahead": Clear Channel gets fit for digital development
Clear Channel wants to address the opportunities in the digital out-of-home business in a more targeted way and is making the organization fit for the requirements on the part of site partners and the advertising market.
Under the motto "Digital ahead", Clear Channel has set itself the goal of driving digital transformation in a more focused, faster and more agile way. As of October 1, 2019, all teams that develop innovative digital solutions, evaluate data for strategic and tactical offer design and ensure digital development on the Applications and IT Infrastructure side are united in the Technology and Development business unit. Investments in human resources will be made in this area.
- The team "Digital Solutions", headed by Clem Albrecht, is being expanded and is responsible for evaluating, testing and implementing innovative technologies for digital out-of-home.
- The employees who currently work in different areas for product management and business analytics will be integrated into the team. "Product & Data Analytics" under the direction of Kathrin Petrow.
- In the teams "Business Applications", led by Rouven Strebel, and "IT Infrastructure", led by Ersin Tuncay, the continuous expansion will be continued and thus investments will be made in networking and the development of new systems.
Robert Furger, Chief Development & Technology Officer, in a statement said, "With Digital ahead, we want to gain significant speed and offer future-proof and innovative products and services for agencies, advertisers and site partners."
