Quickly assembled, quickly communicated: Serviceplan advertises for Nussbaum
Serviceplan Suisse advertises the efficient OPTIVIStec pre-wall system from Nussbaum in a product campaign.
The Olten-based family business for sanitary installation systems was founded back in 1903. It relies not only on tradition and experience, but above all on innovation. This is demonstrated by its product OPTIVIStec, a modular and flexible pre-wall system for wet rooms.
The system is used to create a second wall in front of the actual wall. The cistern and sanitary installations are concealed behind it. Installation takes less time and requires fewer materials, which not only saves plumbers time, but also money - and they work more economically.
The B2B campaign developed by Serviceplan Suisse dramatizes the efficiency of the product. The subject shows a plumber who can do his job faster thanks to OPTIVIStec and moves quickly from one construction site to the next. The communication, which will be live from September 2019, is aimed directly at professionals and includes advertisements in relevant magazines, mailings, POS media, customer presentations and an animated online film.
Responsible at NussbaumDaniel Bader (Head of Marketing Communications and PR); Ivana Giannakis-Covella (Team Leader Marketing Communications and PR); Marion Nützi (Marketing Communications Planner); Miriam Eggmann (Digital Marketing & E-Commerce Manager). Responsible at ServiceplanTizian Lienhard (AD); Henry Clarke, Diana Wick Rossi (text); Michael Kathe, Nicolas Vontobel (CD); Laura Besselaar, Valmire Muji, Edi Walker (consulting); Nathalie Jakober (art buying); Raul Serrat, Pam Hügli (overall responsibility); Jonathan Heyer (photography); All In Productions (production); Dreisicht (CGI); Aschmann Klauser Postproduction (image editing); Mynd (online film).
