Content and form promotes the new Vegan Coffee for Lattesso
The Zurich agency Inhalt und Form has realized a campaign for Lattesso's new vegan coffee.
Lattesso's new Ready-To-Drink coffee is made from 100 percent organic Residrink and is currently the only vegan Swiss coffee in the refrigerated section.
In addition to an advertising campaign, Inhalt und Form was also commissioned to design a special poster for the launch of the product, which emphasizes the naturalness of the coffee and has been hanging in various locations since September. The poster is placed in front of bushes and other plants, which become part of the design through a punch-out in the shape of a Lattesso cup.
Responsible at LattessoErich Kienle (General Manager); Karin Kägi (Brand Manager); Kevin Hodel (Head of Sales & Operations). Responsible for content and form: Dominik Stibal (CEO); Karin Estermann (Executive Creative Director); Gianin Walter (Junior Art Director); Melanie Frey (Graphics); David Hugentobler (Creative Director); Yannick Lippuner (Text); Manuela Marty (Project Management). Responsible at JBW MediaJulien Witt (Media Planning).
