Farner implements marketing campaign for Hamburgpark Menziken

In order to stand out in the highly competitive real estate market and effectively market new construction projects, residential developers need to carve out a meaningful unique selling point. Leven Property, which is building the "Hamburgpark" residential development in Menziken with 87 residential units for sale and rent, also faced this challenge.

The advantages of the "Hamburgpark" are expressed, for example, in the refined architecture and the sustainable and ecological construction method. Farner St.Gallen combines these and other advantages in a multiple selling proposition as the focus of an integrated marketing campaign for the "Hamburgpark".

With an unconventional campaign, the apartments are advertised in a striking and surprising way as sustainable, cozy, cool and affordable apartments. This creates a clear differentiation from the competition. The messages attract the attention of defined target groups such as families, singles, senior citizens and couples aged between 30 and 65.

The integrated campaign with posters in the region in and around Menziken and in Badis, ePanels in shopping centers, Google Ads and publicity reports direct potential buyers to one of four landing pages. After completing the online contact form, the sale can literally be wrapped up: Interested parties receive an A2 poster by post with the most important information as well as a tea towel with the matching campaign subject. After these contact points, people are contacted by telephone to arrange a personal consultation.

The campaign runs from August 5 to 18, 2019.