TheIndustry realizes various measures for VeloLoft
Well-equipped for its digital presence: The startup TheIndustry has implemented various measures for the bicycle retailer VeloLoft.
VeloLoft is a specialist bike store with two branches in Zurich and one each in Hinwil and Baden. Among other things, the company has specialized in the increasingly popular e-bikes and VeloLoft is now also shifting up a gear in terms of electronic advertising.
VeloLoft is supported by TheIndustry, which took over the mandate in April. As such, the start-up produces regular photo and video content for VeloLoft, which is then shared on various social media channels with an affinity for Zurich. The Instagram account "zhwelt" in particular, with over 54,000 subscribers, has developed into a wide-reaching medium with a dedicated local community
In addition, TheIndustry created a display ad campaign and played it out in a network suitable for the customer. Various promotions were used as motifs, for example an e-bike could be tested for 14 days and up to 1000 Swiss francs could be saved. In conjunction with the social media strategy, a branding campaign was launched to further increase awareness of VeloLoft.
