These are the advertising market highlights June 2019
The balance sheet for the first half of the advertising year shows a year-on-year increase of 2.6 percent to 3648 million gross Swiss francs - despite noticeably weaker advertising print in June. This is 9.1 percent lower than in June 2018 at 552.7 million gross Swiss francs. Compared to May, this corresponds to a decline of around one-fifth. These and other important developments from the month of June 2019 are shown in the Advertising Market Trend Report from Media Focus.
The industry ranking shows little change in June. Leisure, catering and tourism continues to lead the service sector. In June, as in the previous month, finance again claimed the bronze medal. With the exception of retail trade, which grew by 4 percent, and food, which grew by 2 percent, all of the top 10 sectors were more defensive in terms of advertising, in line with the downward trend on the advertising market. One quarter of the decline in advertising print across all 21 sectors can be explained by the top 3 sectors.
Compared with the same month last year, gross advertising print decreased in most sectors. One of the major outliers was the tobacco industry, which continued to increase its advertising print in June. The gross value print now stands at 3.4 million gross Swiss francs. This means that it has passed the red lantern to the energy sector. This represents a significant increase of 679 percent compared to the same month last year and 228 percent compared to the previous month. The biggest driver in June is Philip Morris with its "smoke-free alternative IQOS". The media also increased its gross advertising print by 34.9 percent and even improved its position by one place.
Gross power print in June is down more than 5 percent in 13 of the 21 industries. The biggest declines are in initiatives and campaigns, energy, cleaning, telecommunications and digital and household. Here, declines range from about a quarter to a third of advertising exposure. Events, Personal Needs and Transportation, on the other hand, remain at a stable level.
Advertising pressure in the sectors with year-on-year comparison.
The top 10 advertisers and most advertised products and services excluding assortment and image advertising in June.
The integration of search data for desktop in January 2017 and mobile in July 2017 into Media Focus' advertising statistics led to a significant increase in the Internet share of the media mix. Since January 2018, Search data has also been collected for French-speaking Switzerland. The share of Search is 85% for the German-speaking region and 15 percent for French-speaking Switzerland.
