Clear the stage for small businesses
AXA Winterthur, Switzerland’s leading multi-line insurer, specifically targets small businesses with its magazine *Meine Firma*. In addition to valuable advice on financial and retirement planning topics, the magazine offers business owners the opportunity to showcase their businesses and their entrepreneurial passion.
The Swiss corporate landscape is dominated by SMEs. Small companies with fewer than twenty employees make up the largest group in terms of numbers. These companies are usually highly specialized and often masters of their trade. However, even master craftsmen are not spared a wealth of administrative tasks that are almost always "outside their field". For example, the head of a painting business is often also a financier and legal expert at the same time. This is why well-founded information, concrete benefits and reliable support in matters of pensions, taxes, insurance and finance are particularly welcome for smaller businesses. AXA Winterthur meets this need with My Company. The magazine is the first medium to explicitly serve the target group of Swiss micro-enterprises.
Using our wealth of experience
"My company offers companies that are not otherwise in the media spotlight a stage," explains Lorenz Heinzer, Head of Internal Communications & Publications at AXA Winterthur. "Here they can show what makes them strong, unique and successful, but also share their personal experiences. The aim of Meine Firma is to transfer knowledge between small companies." To this end, complex questions from the everyday life of entrepreneurs are highlighted in a clear way, providing information with high utility value. This makes the magazine an inspiration, a catalyst and, last but not least, an interesting read for its readers. As the publisher, AXA Winterthur is positioning itself as a reliable and competent partner for corporate pension and insurance issues.
Online presence to complement
My Company is published four times a year with a print run of 100,000 copies. The 32-page publication is available in German, French and Italian; some of the language editions are regionalized. Four to five advertisements per issue help to refinance the publication, which is supplemented by an independent online presence on www.meine-firma.ch.
The "service magazine for entrepreneurs with big goals" - the subtitle of Meine Firma - receives praise across the board. Even from the competition, who also read the magazine carefully: "As a competitor, we need to get our act together," reads an appreciative letter from a reader in the financial sector.
Daniel Hofmann
Using our wealth of experience
"My company offers companies that are not otherwise in the media spotlight a stage," explains Lorenz Heinzer, Head of Internal Communications & Publications at AXA Winterthur. "Here they can show what makes them strong, unique and successful, but also share their personal experiences. The aim of Meine Firma is to transfer knowledge between small companies." To this end, complex questions from the everyday life of entrepreneurs are highlighted in a clear way, providing information with high utility value. This makes the magazine an inspiration, a catalyst and, last but not least, an interesting read for its readers. As the publisher, AXA Winterthur is positioning itself as a reliable and competent partner for corporate pension and insurance issues.
Online presence to complement
My Company is published four times a year with a print run of 100,000 copies. The 32-page publication is available in German, French and Italian; some of the language editions are regionalized. Four to five advertisements per issue help to refinance the publication, which is supplemented by an independent online presence on www.meine-firma.ch.
The "service magazine for entrepreneurs with big goals" - the subtitle of Meine Firma - receives praise across the board. Even from the competition, who also read the magazine carefully: "As a competitor, we need to get our act together," reads an appreciative letter from a reader in the financial sector.
Daniel Hofmann
