"Before I get it wrong": MRB launches campaign for parents' emergency call association
With «Bevor’s mich vertätscht,» butcher Rottmann Bürge is launching a campaign for the Elternnotruf association and publicly addressing the issue of parents facing stressful family situations.
The new campaign starts at the all-important moment, namely when parents' nerves are so frayed that nothing can hold them back. After all, difficulties can arise at any stage of parenthood, be it sleepless nights with the baby, nerve-wracking exam weeks or the latest computer game Fortnite, which minors are becoming addicted to in droves and driving their parents crazy.
Metzger Rottmann Bürge wants to anchor the parental emergency call in the relevant mindset of parents with such topic-specific subjects. Memorable, quick and reduced to key family-related moments.
The campaign will initially be distributed in public transport and commuter media in the cities of Zurich, Winterthur and Bern.
Responsible at Verein ElternnotrufPeter Sumpf (management); Ilona Segessenmann (project management). Responsible at MRBChristoph Bürge (strategy); Michael Rottmann, Janine Aebischer, Dominic Wirz, Oliver Spalt, Veronica Futterknecht (creation); Dave Guntern (image editing); Silvan Metzger, Bettina Righetto, Lara Roos (consulting); Tobias Stierli (CGI), Isabelle Bühler (illustration).
