Monami realizes again various contents for coop summer campaign
For the second time, the Monami agency has been commissioned by Coop to design and implement various social media content for the "TschTsch" summer campaign, which is intended to ensure reach and interaction.
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The agency pursues an infotainment approach for the implementation of the content, which should not only entertain fans and followers, but also inform them and encourage them to interact. Gamification content, which encourages users of various channels to participate, serves as the basis for this. According to project manager Tim Schaerer, gamification content is currently "the trend of the moment on Instagram, Facebook and co. - but of course only if it is implemented in a contemporary way and tailored to the target group".
In addition, a video meme series is at the heart of the campaign, which is based on this year's Coop image campaign. Users can also become content creators in the summer campaign: As was possible with the raclette and fondue campaign last year, Instagram users can use new stickers to add barbecue gifs to their stories. Summer gadgets have been developed for offline use and will be raffled off via social media.
The campaign will be launched in stages on social media channels and can be seen on the Coop channels from now on.
Responsible at CoopVanessa Finzer, Rahel Kühne, Sabrina Witzig. Responsible at MonamiDavid Cappellini (Creative Director); Tim Schaerer (Project Management); Gregory Hedrich (Graphics and Motion); Valentin Mattes (Video, Graphics and Motion); Andrea Joss (Production); Jan Koller (Production); Noelia Berberat (Assistant Production).
