Bianca is on a discovery tour for Thurgau Tourism
To mark the 100th anniversary of Thurgau Tourism, Koch is sending the doll Bianca on a discovery tour.
On various online channels and with communication measures on public transport, people in and around Thurgau are asked to find out through Bianca's eyes where she is at the moment. Via livestream on Biancaon the road.ch the viewer can see everything that Bianca experiences. In addition, if he recognizes the whereabouts, he can participate in a competition and win various prizes. The doll will be on the road until 12.05.2019.
The managing director of Thurgau Tourism Rolf Müller explains why they are celebrating the anniversary with a doll: "We didn't want to simply fill billboards with beautiful pictures of Thurgau. Our goal with the agency was to create something extraordinary that would show Thurgau from a different perspective for once. With 'where is Bianca?' we can present our canton very well from a tourist point of view, invite people to compete and provide exciting, extraordinary but also quiet moments with the Slow TV format."
A camera system was installed in the doll's eye, which allows visitors to experience Bianca's adventure tour from her perspective.
Responsible at Thurgau Tourism: Rolf Müller (Managing Director); Nathalie Meo (Head of Marketing and Communication). Idea/Concept/Implementation: Cook.
