The new Mini convertible right in your hands

The car manufacturer Mini is drawing attention to its new convertible with an interactive advertisement, for example on the front page of the free newspaper 20 Minuten on Monday. The print ads with the slogan "The new Mini convertible in your hands" lead to the homepage www.mini.ch/webcam. If the viewer holds the ad page in front of their webcam, the convertible appears as a virtual model on the screen as if it were standing directly on the ad. If the ad page is moved, the model car also moves in real time

The ads were realized by the Lowe agency. Buzzinmonkey was responsible for the idea, coordination and implementation. In addition to the interactive ad, the launch campaign includes TV commercials and guerrilla marketing measures. The slogan of the global campaign is "Always Open", as with the predecessor model.