Gazenergie: Heimat Zürich is responsible for the new appearance of the Swiss gas industry
The Swiss gas industry is introducing the Gazenergie brand. This brand brings together all existing and future gas-related products, technologies, network infrastructures, services, and applications under a single name and with a unified brand identity.
The new brand strategy and name change are part of the industry's strategy for the future. The aim is to position gas as an energy source in view of the new requirements in energy supply. The energy supply of the future is characterized by an increasing use of renewable energies, decentralized production, convergence of networks and digitalization. Gas and its infrastructure play a central role in this, for example in improving energy efficiency and reducing CO2 emissions.
The new brand strategy with comprehensive rebranding does justice to this fact and positions gas and its infrastructure as a key element in the transformation of our energy systems. The iconic green leaf remains and shines in new freshness. The campaign "The energy future begins in everyday life" is designed to encourage debate and knowledge building. This is expressed by the new campaign claim "The more you know about it, the more it makes sense." The Gazenergie.ch website serves as a campaign hub and provides more in-depth information and opportunities for gas.
The Association of the Swiss Gas Industry (VSG) is responsible for brand management of the Gazenergie brand. Around 90 Swiss gas supply companies belong to the association. Heimat Zürich won the mandate for the development and implementation of the new communicative appearance at the beginning of 2018. As part of the rebranding, a completely new corporate design was developed. The new brand presence takes place on numerous touchpoints: From vehicles, gas station signage, gas storage tanks, infographics, explanatory films to sponsorship engagements, the gazenergie brand is present throughout Switzerland. The new brand campaign was launched on March 25 on TV, online, in print and via the VSG's own channels as well as those of the association's members.
"The repositioning, the campaign and the entire appearance are the result of a long process in which the association members were involved from the very beginning. We are delighted with the forward-looking appearance of gazenergie, which opens a new chapter for the Swiss gas industry," says Petra Thomann, Brand & Marketing Communications.
Responsible at the Swiss Gas Industry Association: Markus Solinger (Head of Marketing), Petra Thomann (Brand & Marketing Communications) with the VSG marketing team. Creative agency: Home Zurich. Media agency: Mediaschneider. Film: Rocket Film.
