VBZ TrafficMedia markets advertising space on PubliBike bicycles
PubliBike, Switzerland’s largest bike-sharing company, and VBZ TrafficMedia, the provider of transit advertising on VBZ vehicles, are collaborating. Effective immediately, VBZ TrafficMedia is marketing the advertising space on the baskets of PubliBike’s bicycles and e-bikes in Zurich.
PubliBike’s rental bikes and e-bikes are equipped with a front basket that displays an advertising poster. PubliBike and VBZ TrafficMedia have signed a contract to market these advertising spaces for the «Züri Velo» network. According to a press release, this offering perfectly complements VBZ TrafficMedia’s range of public transportation advertising in the city of Zurich. The minimum order is 30 bikes, and the minimum booking period is three months. By the end of March 2019, 200 bookable bikes will be in service; starting in April, 300; and by the end of 2019, 400.
VBZ TrafficMedia markets advertising space on and inside trams and buses for the Zurich Public Transportation Authority. The offerings include hanging signs, window decals, roof, side, and rear advertising, full-body tram wraps, etc. PubliBike is a subsidiary of PostAuto and is currently the largest bike-sharing company in Switzerland. Operations in Zurich began in April 2018. Since then, the fleet of bicycles and e-bikes has been continuously expanded.
