Down-to-earth real estate marketing for the largest mining settlement in the canton of Thurgau
For the last available rental apartments in the Witenzelg development in Romanshorn, ASW Agentur Felix Partner Design created a refreshing testimonial campaign and also enhanced the website with a digital furniture planner.
Witenzelg Romanshorn is one of the largest energy-efficient housing estates in the canton of Thurgau with 144 rental apartments and 22 owner-occupied apartments as well as 15 studios/lofts. Felix Partner covered the entire process of the construction project: from project development and real estate investment to architecture and real estate marketing.
The campaign - simple and down-to-earth. With a regional focus, it communicates facts and reasons why people should live and work in Witenzelg Romanshorn.
A diversified communications mix was implemented: from traditional advertising media such as posters, flyers and public transport advertising to AdWords and Facebook formats that specifically target the regional market.
The special feature of the website is "Roomlab" - the sophisticated furniture planner. The floor plans can be furnished online according to your own ideas. You can rotate, move, measure, combine and try things out. The furniture plans created in this way can be saved, printed out and sent by e-mail.
Responsible at Felix Partner Design, Zurich: CD Rahel M. Felix (CD); Franziska Durrer / Veruschka Müller Suter (graphics); Veruschka Müller Suter (consulting).
