SBB Smart Emma - Partner & Partner creates launch campaign for pop-up store
At the new pop-up store at Zurich Central Station, interested customers were able to help determine the product selection through an online vote. The campaign was created by the Winterthur-based agency Partner & Partner.
SBB Smart Emma opens its doors on February 3 in the Passage Löwenstrasse in Zurich HB. For four months, the pop-up store will treat visitors to products and services from mainly local suppliers - just like Aunt Emma used to. SBB commissioned the communications agency Partner & Partner to design and implement the key visual and advertising materials.
An online vote was at the heart of the campaign. Interested parties were given the opportunity to decide on the SBB Smart Emma offer. There were 64 providers from a wide range of sectors to choose from (culinary, fashion, jewelry, decoration, handicrafts, art, etc.). The suppliers with the most votes will now operate SBB Smart Emma in parallel for two weeks each. The result is a varied mix and a diverse offering.
Responsible at Partner & Partner: Denise Nick (overall responsibility), Livia Sager (project management), Federica Mele (art direction), Fredi Tobler (UX/UI design).
