"Win customers - retain customers"

The keynote speakers will be Prof. Dr. Torsten Tomaczak, Professor of Business Administration and Marketing at the University of St. Gallen, and Bodo Hechelmann, Senior Director Customer Experience Design at Swiss International Air Lines Ltd. and Head of Customer Journey Architecture at the Lufthansa Group. They will show how customer insights, big data and touchpoints can be used to win and retain customers. But the question also arises as to what happens to the personal relationship with the customer. Is this still important, or even more important than ever? The experts answer this question.

Workshops

Both presentations will be followed by three practical workshops for the participants: Jutta-Sonja Oberlin, manager at Deloitte, will explain what data protection in marketing is really all about and what changes are on the horizon. Andrea Salce, CEO of Colada, will describe how to create satisfied customers with the Customer Success concept, and Peter Frommenwiler, CEO of AP Dialog, will focus entirely on dialog in customer communication as a recipe for success.

A look back

As in previous years, the entire event will be hosted by the well-known moderator Stephan Klapproth. On the occasion of the 10th staging of the Marketing Arena, he and the speakers will also look back on the highlights of past events.Detailed information on the program and speakers About the event:The Marketing Arena Schaffhausen is a platform for knowledge exchange around the topics of marketing, communication and sales and will take place for the 10th time this year. The event is organized by Swiss Marketing Schaffhausen, one of a total of 28 regional clubs of the Swiss professional and trade association Swiss Marketing. The event, which attracts around 180 participants, has become one of the leading business events in the region and beyond since it was first held in 2009.