B2B marketplace with online video consulting
Enter the consultation room online
Whether in a spontaneous or pre-planned session, the advisor can both share their screen and talk to the customer about the content shown directly via the browser using video telephony. First, the consultant schedules a meeting with the customer, which is followed by an appointment invitation with a link. At the appointment, the potential customer clicks on the link and enters the consultation room via their browser - without downloading any software or plug-ins, and the presentation can now begin. This not only saves travel costs and time, but also significantly shortens sales cycles. At the same time, the quality of communication with the customer is improved.
Increase trust through eye contact
"Trust plays a very important role in sales," says Ulrich Wasserbäch, Head of Inside Sales at wlw. "If I can not only hear but also see my counterpart, this significantly increases trust. With Snapview, we provide our customers with a transparent process that lives up to our claim of being an innovative Internet company. "The product portfolio of "Wer liefert was" is extensive and sometimes requires explanation. The needs analysis of the potential customer also usually takes up a large part of the conversation, which is precisely where Erik Boos, Managing Director of Snapview, sees the advantage of video consulting: "When it comes to tailor-made offers, a good feeling on the part of the customer is essential. The good feeling is reinforced when I can see the person I'm talking to. Areas with a high degree of individualization in particular therefore benefit from Snapview, such as the banking and insurance sector. 'Wer liefert was' is the first customer from the B2B online business to use video consulting. "Wasserbäch sees the new video consulting service as an extension of wlw's service and, despite the great advantages, not a replacement for personal contact with customers: "I've learned to love the telephone because of my background, but many customers still need personal contact. Video consulting allows us to combine both sales channels. "The Inside Sales division is one of the fastest growing at wlw and has been continuously expanding for years. The company currently has 250 employees, of which around 40 work in sales and new customer acquisition via telephone and online channels alone.What is wlw?As the most visited Internet platform for professional purchasing, wlw offers access to millions of products and services in the B2B segment.
