"haptik.ch" sets a counterpoint to the digital

The Swiss retail trade has been in a state of upheaval for years. The strength of the Swiss franc, online trading, and the recruitment of skilled workers pose major challenges for many companies in the stationery and toy industry. Against this background, the Swiss Association of Stationery and Office Supplies (VSP) and its specialist section VSSD have radically changed their communication with members, employees, suppliers, and other stakeholders. The former trade magazine "Papeterie und Büro" (Stationery and Office) has been completely revised by the long-standing marketing partner rubmedia.communication is now taking place under the name "haptik.ch". Haptic perception is the active feeling of size, contours, surface texture, weight, etc. of an object by integrating all skin senses and depth sensitivity. In this way, VSP wants to set a counterpoint to the digital. With their products, in their stores and points of sale, the papeterists and toy retailers convey emotions that can be felt.

Up-to-date information, extensive service section

The new web portal has an extensive service section in addition to daily industry information. A job market, a technical dictionary (German/French/Italian/English), and a database with around 1,000 products, brands, and their sources of supply are freely available to the public, employees, and trainees. Interested professionals and sales agents now receive a weekly e-mail newsletter with useful information from the industry. The boldly designed, richly illustrated trade magazine with background information is also published eight times a year. For the cross-media editorial team, rubmedia was able to recruit Vanessa Borer, a proven trade journalist (previous stations: At the same time as launching the new publications, rubmedia refreshed the corporate design for the VSP under the art direction of Manuela Bonetti and redesigned the association's website at www.papeterie.ch. The technical implementation of the portal and website was also carried out by rubmedia. gutknecht-informatik.com is responsible for the technical implementation of the portal and website.