E-mobility becomes socially acceptable - also in sponsoring

Formula E is the first electric racing series. Due to the breadth of topics it covers, it is becoming a marketing channel that the automotive industry has been using since 2014 - on the one hand as a technology platform and showcase that drives the development of e-mobility. On the other hand, more and more companies want to show their presence in the innovative field of e-mobility, and technology providers such as ABB are now entering the sponsorship field because the industry has also recognized this: Values such as sustainability, openness to innovation and social responsibility are synonymous with Formula E. Worldwide and especially in the design of the Zurich E-Prix. These values offer the opportunity to demonstrably strengthen the brand profile in target groups that in many cases could not be reached so directly until now.

The appeal of Formula E is growing

Whether in New York, Hong Kong, Paris, Rome or Zurich, the appeal of Formula E is growing both for the public and for the advertising and sponsorship industry. This is demonstrated, for example, by the steadily rising viewer numbers for TV and Internet broadcasts of the races. Switzerland occupies a special position in this respect. Since the start of the electric racing series, Swiss viewer numbers on race weekends have led the country comparison.

The FIA Formula E Championship

The FIA Formula E Championship is a street racing series for electric vehicles and the world's first international motorsport category for single-seaters with an all-electric drive. Formula E offers electrifying head-to-head races in the world's most important cities against the unique cityscapes of New York, Hong Kong, Paris, Rome and Zurich, to name just a few examples. In September 2014, Formula E kicked off its first season around the Olympic Park in Beijing, with 10 teams and 20 drivers competing for the crown of Formula E champion in 11 cities on all five continents in the fourth edition of the FIA Formula E Championship. Formula E is about more than just being the fastest - it is a competitive platform where road technology is tested and developed, helping to improve the design and functionality of electric vehicle components and accelerate the global transition to clean transportation.