Quality journalism for global target groups

Global corporations need content for a global audience: customers, partners, employees, future employees. In the broad field of content marketing, quality journalism of an intercultural nature is growing - a countertrend observed in professional circles to the non-transparent amalgamation of advertising and journalism.Locally anchoredThe journalistic reference, the proximity to the original source, they enable credibility and arouse the interest of a global audience - if interculturally skillfully told. What is researched locally with local knowledge must be implemented with intercultural understanding, whether cinematically or textually.concise communication with content from around the world for an international thematically focused target group requires accordingly more than good journalists: it needs a locally anchored, multicultural and interculturally empowered, constant Correspondent Team. Three examples may concretize this.Energy transition IndiaThe dimensions and the background are understood in India - they have to be explained to the recipient outside the Indian subcontinent. The Primafila correspondent in Delhi, an internationally experienced Indian business journalist, exchanges information for the Siemens media (digital and print) with India's Energy Minister, an Indian energy scientist, and a renowned Indian Chairman off. Text, images, moving images, and social media campaigns (influencers) are all geared to the energy-familiar user and reader somewhere in the world. In Brazil, it can be just as interesting as in Switzerland or Korea.Writers' RoomIt doesn't get any more British than this - exclusive doors are opened for the Swiss cosmopolitan: to the retreat, the writer Alain Preston's writing room in the county of Kent, and to the clubs of London. The on-site correspondent narrates for the American Express Centurion cardholder from Switzerland. It doesn't get more authentic than this.Back surgeryIn the Grosshadern operating theater, Munich: The Primafila team films what happens on a patient's back for four hours. The operating professor and the medical journalist talk at eye level during the event. The ten-minute doc film "Precision Rules" is shown in the Online version of global reporting The conditions in Germany are conveyed to the medically specialized user and print reader worldwide. The discerning recipient (and addressee of Siemens Healthineers) can thus compare with his own situation - be it in South Africa or Japan.You can find more about Primafila AG online.