Technical jargon: What does Unicorn mean?

At the Chilbi, it's still mostly the girls who want to sit on the unicorn on the carousel, while the boys prefer to ride tigers or dinosaurs. At the current digitalization Chilbi, however, the boys suddenly seem to be most interested in sitting on a unicorn or even controlling one. Dinosaurs are extinct, even in the economy. And the tigers (especially the Asian ones) have become too powerful for anyone in this country to dare to sit on them. The Unicorn, however, has only just become really popular in the business world, especially in combination with companies. It has thus shifted its habitat from mythology to Silicon Valley, where - like so many things these days - it first appeared: unicorn companies are those start-ups that eventually reach a market value of over one billion dollars, and these are as hard to find in the flood of start-ups as a unicorn. Interestingly, the term was discovered and coined by a woman: Aileen Lee, a venture capitalist. However, if you look at the boards and management of unicorn companies, it is mainly men who sit on them, and they are not ashamed of it.*Benno Maggi is co-founder and CEO of Partner & Partner. He created the "Vom Fach" section in NZZ FOLIO and was in charge of it for many years. He presents and decodes words and terms from the marketing sector.