"The advertising market is in turmoil"
Why this extraordinary agency commitment?
Agency and project manager Christine Kohli comments: "The advertising market is in turmoil. Keyword digitalization. Every day we see that SMEs in particular are increasingly trying to carry out the complex task of marketing communication using the do it yourself method. At the same time, when you see how much money and substance is being wasted on inadequate online marketing, it makes sense to offer SMEs professional support. The focus is on online marketing, which is still relatively new and full of expensive "stumbling blocks." The target groups of the training courses are therefore marketing/advertising managers in SMEs, employees with experience in sales or marketing and communication, social media managers, start-ups and management consultants.
The origin
It all began in the context of the Swiss Trade Association's large SME platform helpy.ch. There it became clear that all areas of the company are equally affected by digitalization. In addition to production and logistics, this applies most strongly to marketing communication, as the number of communication channels has grown considerably due to the Internet and social media, and SME marketing managers are losing track of the channels that are suitable for specific areas. However, under increasing cost pressure, online marketing campaigns are still being carried out without the basics being in place to any degree of reliability: The website is not suitable for all links, or it is not responsive, or free links within the individual advertising media are omitted out of ignorance.Together with speakers from different communication areas (print, publishing, digital outdoor advertising, moving images, social media, etc.) - a very practical one-day crash course "Digitize your advertising" was developed as a result and successfully held on five dates in Bern, Zurich, Thun and Biel.
Answers to questions from the field
During the course days, the participants kept coming up with new questions in new contexts. Fruitcake worked very closely with Gassmann Digital AG (Gassmann Group) and the Bernese Training Center for Business and Services (bwd), among others, to develop a training program based on these topics, which takes into account most of today's advertising and communication issues in a practical way.
Main focus: Digitization
Half of the training courses, seminars, courses and workshops on offer revolve around the digital challenge. The focus is on the requirements for the basis of all activities (the website) and the efficiency of online tools for generating interest: newsletters, SEO, AdWords, analytics, the use of advertising-relevant social media as well as the production and use of video and YouTube channeling.the offer ranges from half-day to multi-day modules. The 6-day Online Marketing and Digital Communication course at the Bernese Training Center for Business and Services is the real highlight.
Aesthetics, print and CI
Another area of the offer deals with classic advertising topics: What characterizes good posters (or graphics), what are the advantages of digital printing for SMEs, and what exactly are and wantCI and CD?
Media training, theater and event organization
With the growth of the media, SMEs are also increasingly confronted with the public - today this goes far beyond the usual stands at trade exhibitions. How do you deal with this new public? Marketing-Campus.ch offers practical training in this area. In addition to professional media training, Fruitcake offers interested parties a look behind the scenes of events as diverse as a world championship (Gordon Bennett 2018/Bern), a theater production (Freilichtspiele Moosegg) and participation in the largest social event of the Swiss Trade Association, Synergy 2018.
Amazingly favorable offers
Anyone who studies the prices of the individual offers (some are free) will be pleased with the low rates. Why were the calculations so tight? Lahor Jakrlin, founder and CD of Fruitcake, explains: "The sgv@usam is committed to providing Swiss SMEs with knowledge as cost-effectively as possible. It supports the project by giving us free advertising on helpy.ch. The platform has a very wide reach. And on the other hand, all the speakers involved also make good new contacts through their training activities."
Marketing Campus is now online
All training and workshop offers including all further information can be found >>>here>>
