MK There are big job platforms like jobs.ch - why do we need offers like medienjobs.ch or ictjobs.ch? That can only be a small niche.THOMAS PASZTI Yes, but they work very well in this niche. Medienjobs.ch achieves 4 to 4.5 million page impressions per year. This is a very high level of usage for a specialist platform in German-speaking Switzerland. The level of awareness of medienjobs.ch is enormous, many of our advertisers have been successful for years and keep coming back.Specialist job platforms have the advantage that they have good visibility and a good presence in the respective specialist areas. Jobs.ch is only used by those who are actively looking for a job. With medienjobs.ch and ictjobs.ch, however, we also bring job advertisements to those who are not actively looking for a job.MK How does this happen?PASZTI With the help of our CV database and by publishing job advertisements in newsletters. The CV database is at the heart of our platforms; we probably match requirements and job profiles better than anyone else. This is because matching is not done using algorithms, as is the case with other platforms, but we create a requirements profile manually. It is so precise that it has a high information value for the jobseeker or latent jobseeker: they really only receive what suits them. That's why many people don't delete their "job search subscription" with us when they find a job.our CV database contains around 5800 profiles, including many people who are not or no longer actively looking for a job. We can also mobilize them.MK Which newsletters do you use?PASZTI We have built up a network of specialist media for medienjobs.ch: "Marketing & Kommunikation", "Edito", "Werbewoche" and our own medium "Medienwoche" / "Medienmonitor". In their newsletters, even those who are not actually looking for a job can see the advertisements. For ictjobs.ch, we work together with inside-it.ch. In addition to the newsletters, we also have a strong social media presence. We have set up professional group channels on Twitter that distribute all job offers. Facebook, on the other hand, serves us more as a service channel and marketing tool.MK The media and IT sectors are quite different: the IT sector is booming, the media sector is not. What are the consequences?PASZTI In the communications sector, we have many clients who book us exclusively because there is no shortage of skilled workers and they can fill even difficult jobs relatively well via medienjobs.ch.In the IT sector, on the other hand, there is a huge shortage of skilled workers. There, you have to cast as many fishing rods as possible, i.e. simultaneously occupy the leading horizontal and the leading vertical platform, set up employee referral programs and use social media, Xing and LinkedIn.MK Was the situation in the media industry the reason why you set up ictjobs.ch after medienjobs.ch - a second mainstay?PASZTI Exactly. The media and communications industry has come under pressure, while at the same time IT is playing an increasingly important role due to the digitalization of communication. IT and communication go together relatively well, and there is also an intersection between the two job platforms, such as web design and development, e-communication and e-marketing. We automatically place vacancies in this area on both job platforms at no extra cost.MK Would it be conceivable to set up a third platform with the same concept?PASZTI Absolute. The concept can be multiplied. But I would definitely work with a partner who is familiar with the industry - as happened with inside-it.ch at ictjobs.ch.MK Will job platforms remain an interesting business segment?PASZTI It's difficult to say, because the pace of development is dizzying. There is already fierce competition among job platforms, plus job search engines, Xing and LinkedIn are pushing into the market. Google and Facebook are now also active in the recruiting sector, Facebook with "Job Ads", Google has announced the "Cloud Jobs API", and there is a theory that job boards have passed their zenith. In 2012, Ringier and Tamedia acquired jobs.ch, the largest job exchange for German-speaking Switzerland, for CHF 390 million. In 2016, Randstad bought Monster Worldwide, the world's largest job board, for just 100 million dollars. In my opinion, this clearly shows that job boards are undergoing change and need to reinvent themselves.MK What does that mean for you?PASZTI We have to develop our strengths in the niche, because we can't keep up with Google and Facebook in terms of technology. For example, we can imagine taking over part of the pre-selection process for companies and providing them with the ten best CVs according to defined criteria. And there is hardly any other area that is as transparent and measurable as recruiting: the advertiser has measurable values - quantity and quality of the dossiers - in their mailbox at the end. That is the currency we adhere to.
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MK There are big job platforms like jobs.ch - why do we need offers like medienjobs.ch or ictjobs.ch? That can only be a small niche.THOMAS PASZTI Yes, but they work very well in this niche. Medienjobs.ch achieves 4 to 4.5 million page impressions per year. This is a very high level of usage for a specialist platform in German-speaking Switzerland. The level of awareness of medienjobs.ch is enormous, many of our advertisers have been successful for years and keep coming back.Specialist job platforms have the advantage that they have good visibility and a good presence in the respective specialist areas. Jobs.ch is only used by those who are actively looking for a job. With medienjobs.ch and ictjobs.ch, however, we also bring job advertisements to those who are not actively looking for a job.MK How does this happen?PASZTI With the help of our CV database and by publishing job advertisements in newsletters. The CV database is at the heart of our platforms; we probably match requirements and job profiles better than anyone else. This is because matching is not done using algorithms, as is the case with other platforms, but we create a requirements profile manually. It is so precise that it has a high information value for the jobseeker or latent jobseeker: they really only receive what suits them. That's why many people don't delete their "job search subscription" with us when they find a job.our CV database contains around 5800 profiles, including many people who are not or no longer actively looking for a job. We can also mobilize them.MK Which newsletters do you use?PASZTI We have built up a network of specialist media for medienjobs.ch: "Marketing & Kommunikation", "Edito", "Werbewoche" and our own medium "Medienwoche" / "Medienmonitor". In their newsletters, even those who are not actually looking for a job can see the advertisements. For ictjobs.ch, we work together with inside-it.ch. In addition to the newsletters, we also have a strong social media presence. We have set up professional group channels on Twitter that distribute all job offers. Facebook, on the other hand, serves us more as a service channel and marketing tool.MK The media and IT sectors are quite different: the IT sector is booming, the media sector is not. What are the consequences?PASZTI In the communications sector, we have many clients who book us exclusively because there is no shortage of skilled workers and they can fill even difficult jobs relatively well via medienjobs.ch.In the IT sector, on the other hand, there is a huge shortage of skilled workers. There, you have to cast as many fishing rods as possible, i.e. simultaneously occupy the leading horizontal and the leading vertical platform, set up employee referral programs and use social media, Xing and LinkedIn.MK Was the situation in the media industry the reason why you set up ictjobs.ch after medienjobs.ch - a second mainstay?PASZTI Exactly. The media and communications industry has come under pressure, while at the same time IT is playing an increasingly important role due to the digitalization of communication. IT and communication go together relatively well, and there is also an intersection between the two job platforms, such as web design and development, e-communication and e-marketing. We automatically place vacancies in this area on both job platforms at no extra cost.MK Would it be conceivable to set up a third platform with the same concept?PASZTI Absolute. The concept can be multiplied. But I would definitely work with a partner who is familiar with the industry - as happened with inside-it.ch at ictjobs.ch.MK Will job platforms remain an interesting business segment?PASZTI It's difficult to say, because the pace of development is dizzying. There is already fierce competition among job platforms, plus job search engines, Xing and LinkedIn are pushing into the market. Google and Facebook are now also active in the recruiting sector, Facebook with "Job Ads", Google has announced the "Cloud Jobs API", and there is a theory that job boards have passed their zenith. In 2012, Ringier and Tamedia acquired jobs.ch, the largest job exchange for German-speaking Switzerland, for CHF 390 million. In 2016, Randstad bought Monster Worldwide, the world's largest job board, for just 100 million dollars. In my opinion, this clearly shows that job boards are undergoing change and need to reinvent themselves.MK What does that mean for you?PASZTI We have to develop our strengths in the niche, because we can't keep up with Google and Facebook in terms of technology. For example, we can imagine taking over part of the pre-selection process for companies and providing them with the ten best CVs according to defined criteria. And there is hardly any other area that is as transparent and measurable as recruiting: the advertiser has measurable values - quantity and quality of the dossiers - in their mailbox at the end. That is the currency we adhere to.
