Anniversary with a tongue-in-cheek advertising campaign

Offensive or not? The Swiss Fair Advertising Commission has been fighting for fair advertising for 50 years.The Fair Trading Commission is celebrating its 50th anniversary with various activities and events. In addition to the communications industry, these efforts are also intended to raise awareness among policymakers, the media, and consumers about the importance of self-regulation. These activities began in early March as part of a session event organized by the Media and Communication Parliamentary Group (GMK) with a statement in favor of self-regulation by Federal Councilor Doris Leuthard, who, like Council of States member Pascale Bruderer, once chaired the SLK. This was followed by a tribute on Advertising Day by KS Kommunikation Schweiz and a keynote address by Foundation Board President Filippo Lombardi on Brand Day organized by Promarca, which was very well received by brand companies. In addition to extensive coverage in various trade publications in the communications industry, an exhibition of exceptional real-world cases will be held at the ADC Gallery later this year (Oct. 27–Nov. 10, 2016) as well as a conference at the Europa Institute of the University of Zurich (Nov. 29, 2016) on the topic «50 Years of the Swiss Fair Trading Commission—Advertising Practices Under Scrutiny.».A cake, a banana, and a popsicle promote fair advertisingRight on September 1—exactly fifty years to the day after the inaugural meeting of the Court of Honor, as the SLK was known in its early days— the Fair Trading Commission is launching a tongue-in-cheek advertising campaign featuring three motifs addressing the most common grounds for complaints: aggressive, gender-discriminatory (sexist), and deceptive advertising. These are represented by a slice of cake that aggressively bares its «teeth,» a banana that lewdly pulls up its peel, and a popsicle that sticks its tongue out at us. The campaign was made possible thanks to the energetic and generous support of Havas (artwork), APG (billboard space), mediaschneider (Freespace), and Christinger Partner (poster printing), as well as the following sponsors and partners (listed in alphabetical order and not exhaustive): Allianz Swiss Advertising Agencies ASW, leading swiss agencies lsa, KARTAC – Interest Group of the Payment Card Industry, Swiss Direct Marketing Association SDV, Swiss Association of Advertising Clients SWA-ASA, Swisscom, Association of Swiss Credit Banks and Financial Institutions (VSKF), Swiss Media Association, Zurich Advertising Club, Zurich Insurance Company AG, and others.Campaign ManagerAt Havas Worldwide Zurich: Frank Bodin (Overall Responsibility), Folker Wrage (CCO), Michael Kathe (CD), Silja Rast (Copywriter), Joy Guerotto (Art Direction), Alexandra Hofmänner (Consultant), Toni Gadza, Noemi Rubera (Print Production). At Fluxif: Achille Lietha (Concept Art Direction/Compositing), Filip Frisk (3D Artist), Martin Hernblad (3D Artist), Ashleigh Leeann Foo Chong (Concept Art). At the Swiss Advertising Foundation for Fairness in Commercial Communication: Ursula Gamper (Office), Thomas Meier (Media Representative).The three themes of the campaign.