7 arguments why advertisers benefit from native video advertising

VIDEO For brands, moving images are among the most important mediators of their advertising messages. However, choosing the right format is crucial.While Instream or Addressable TV run exclusively on video inventory, Outstream or Native Video are played in purely contextual environments. Teads explains the advantages for advertisers and how they benefit from native video advertising.1. more inventory for premium campaignsAlthough video advertising is booming on the internet, the inventory for premium campaigns in a correspondingly high-quality environment is rare and expensive. For this reason, native advertising formats are conquering the market. They are placed directly in the editorial text and do not require dedicated video inventory. This gives advertisers access to almost infinite placement options for their premium video ads. 2. fair billingUnlike a display ad, moving image advertising focuses on the length of time a user spends watching a video. The longer a video is viewed, the better the message and branding effect will unfold. For this reason, the length of stay should form the basis for the billing model and not a supposed advertising media contact (CPM model). Outstream advertising can be billed per completed view and thus guarantees the user's engagement with the displayed product.3. higher user acceptanceA positive brand effect can only be achieved for the advertiser if the consumer consciously and willingly watches an advertising film. Video advertising that is integrated into editorial websites is accepted by consumers if it fits in with the content of the page and an added value is recognizable. 4 The right format is crucialThe choice of the right advertising format has an influence on whether consumers remember a brand and buy the product or recommend it to others. If you disrupt the user experience with pop-ups or interstitials, you will not achieve your communication goals. On the contrary: they can even damage their brand if they drive away potential customers. Native video is integrated into an editorial text between two paragraphs, only starts when it is 50 percent visible and stops as soon as the user scrolls on.5. development and protection of brand and imageEffective outstream advertising caters to users' needs and gives them complete control over how they see video ads. They should have the choice to turn the sound of the video on or off or even hide the ad completely from the start. Tests with focus groups show that outstream video ads are accepted by users and are usually viewed in full, as they fit in visually (26%) and in terms of content (18%) with the rest of the website. This has a positive impact on the image of the brand and ensures a positive perception of the advertisement by users. 6. transparency and control over trafficAs native video advertising does not require video inventory, marketers can receive higher quality traffic from publishers instead of buying it through networks and aggregators. This ensures greater transparency regarding the origin of traffic. Outstream also prevents ad fraud: embedded in editorial content, the video only starts when the user scrolls on the page and the video is at least 50 percent visible. This makes it more difficult for a machine to start the video and therefore also fraud.7. better protection against adblockersAn international study, for which the market research institute Research Now surveyed around 9,500 users worldwide, confirms this: Pop-up ads in particular trigger the adblocking impulse. For 88 percent of ad blocker users, they were the main reason for installing the software. If they had the choice to view the ad or not, as with native advertising, 83% of respondents would reconsider installing an ad blocker.