Six tips for getting started with marketing automation

MARKETING AUTOMATION The automation of manual marketing processes is still in its infancy. Most companies have so far barely tapped into—if at all—its full potential. This is also evident from the recently conducted Unic Trend Barometer, which surveyed over 100 participants from companies in the DACH region.

A white paper from Unic reveals how to avoid stumbling blocks when introducing marketing automation.70 percent rated their company's level of automation as "very low" or "fairly low". The added value of marketing automation is obvious: you can interact with your customers in real time and on an individual and personal level - i.e. respond to their needs. Purchase cycles are shortened, especially in the B2B sector, and the costs per lead are reduced.the basic prerequisite for marketing automation is the collection and analysis of customer data using a digital analytics solution. Without this wealth of knowledge, measures cannot be personalized. In addition, the goals must be clearly defined in advance and all those responsible must be involved in this process. This is the only way that automation will ultimately make sense and create added value for the company and the customer. automation can be used profitably in many areas of marketing. Nevertheless, it also harbors a high risk, because if the degree of automation is too high, even personal and relevant measures such as mailings can overwhelm the customer. It is therefore important that people remain indispensable at certain points in the customer journey.6 tips for an easy introduction to marketing automation" from Unic, you can find out which stumbling blocks you can avoid during the introduction and where marketing automation brings real added value.you can download the whitepaper for free here: http://magazin.unic.com/2015/07/27/whitepaper-6-tipps-zum-einfachen-einstieg-in-marketing-automation/