"God Goes App": Cross-media campaign for Bibel TV

In the Bibel TV campaign, users are asked to take photos of the advertising posters via Facebook and the website. The photos are then published on Tumblr.Bibel TV is advertising its Christian-oriented program with a poster campaign on 10,000 billboards in Germany up to and including March. In December, stickers were placed on underground and suburban trains in the five major cities of Berlin, Hamburg, Munich, Stuttgart and Cologne to kick off the campaign, which is being accompanied by a social media campaign: users are invited via Facebook and the Bibel TV website to take photos of the posters they see and send them to [email protected]. The submissions can be seen on gottstattschrott.tumblr.com.

The target group of the four-month campaign is primarily people who are not yet familiar with Bibel TV. Under the slogans "Gott Geht App", "Gott Statt Schrott", "Pray TV, Nicht Pay TV" and "Die Bibel. Gut Für Die Seele" (The Bible. Good For The Soul), the aim is to make them aware that there is a good alternative to conventional mainstream offerings and that it is worth actively engaging with Christian values.. Bibel TV can be received in Switzerland via digital cable and IPTV.