Three tips for customer acquisition via search engines

1. focus on user benefits

Google is an artificial intelligence system that checks whether a website and its content are relevant for visitors. If a company designs and optimizes its website in such a way that it makes sense for visitors, then the artificial intelligence recognizes this and the site achieves better Google positions. However, as soon as a website is only created because of the artificial intelligence and not because of the visitors, this optimization is recognized as artificial and you risk penalties from Google.

2. natural link building

A link should be a recommendation from a third party that your content is good. If you now try to manipulate such recommendations and natural link building, the probability and therefore the risk that Google will notice this is so high that it is not worth it. The aim must therefore be for the content of a website to be so good that the links come naturally and you don't have to help artificially. Mutual recommendations can also be helpful. It is important that a link or recommendation makes sense thematically. Ultimately, the same applies here: If a recommendation makes sense for the visitor, it also makes sense for Google.

3. good controlling

Unfortunately, we see time and again that companies have configured their analysis tool, such as Google Analytics, incorrectly. As a result, there is a high risk that no or even the wrong measures will be taken based on the wrong data. Ultimately, it is important to align controlling with business objectives. This is the only way to ensure that your website is optimized for the search terms that not only bring visitors, but also leads and sales. Only those who know the keywords that really bring in sales (whether directly or with a delay of a few months) will achieve the ultimate business goals.