Swisscontent launches communication platform "The Next Step"

COMMUNICATION Swisscontent launches "The Next Step", a digital communication platform. The Swisscontent Digital Lab's in-house development meets the requirements for employee and customer communication of the future."The Next Step" is the Swisscontent developed a browser-based communication platform. The communication portal combines the advantages of an employee / customer magazine, newsletter, social media, web store and online and offline into a multi-active network. "The Next Step" encourages employees to identify with the company and customers to commit to the company and conclude transactions.Promotion of employee identificationIn the age of digital transformation processes, dialog-oriented communication with employees is key for companies. The digital communication platform "The Next Step" uses text, photos, videos, motion graphics, timelapses and social media elements to create a two-way exchange of information and dialog between company management and employees. Employees are thus actively involved in the development of the company. This promotes identification with the company and an understanding of management decisions.Strengthening customer loyaltyThe importance of dialog is also increasing in external communication. "The Next Step" creates an interactive exchange between the company and its customers. By integrating customers into the digital communication platform in line with their social media habits and allowing them to comment, share and rate content, they become part of the community and co-creators of the company.Mobile communication, always and everywhere"The Next Step works on all devices and operating systems. The widespread use of smartphones in particular enables companies to reach employees and customers directly at any time and from anywhere via "The Next Step".