Innovative dialog marketing

BOOK TIP In the book "Innovative Dialog Marketing", author Vera Hermes explains why it is still worth investing in dialog marketing. She also explains how the effectiveness of advertising can be measured and which digital media are particularly suitable for this. Digital media have caused a huge upheaval in the field of dialog marketing. This quickly becomes clear when reading this book. However, the resulting opportunities are far from being exploited by all companies. Small and medium-sized companies in particular could make better use of their potential if they were to professionalize their customer dialogues. Editor Vera Hermes and her 25 specialist authors have managed to provide an up-to-date overview of the current state of dialog marketing in over 400 pages. The aim is always applicability rather than an academic examination of the subject. The book gives concrete examples of innovative customer dialogues, tips for improving response or conversion and warnings against too much of a good thing, such as sending newsletters too frequently. getAbstract recommends the book to all marketing managers across all industries.getAbstract rating: 7Implementability: 8Innovation level: 6Style: 7Publisher: HaufePublication year: 2014Pages: 446ISBN: 9783648055052