Federal Office for Civil Protection goes on the digital offensive
DIGITAL COMMUNICATION The FOCP is breaking new ground in its communication with the public, using digital and dialog-oriented channels. With "Alertswiss", an information and dialog hub was launched at the beginning of February.
In collaboration with Farner, the Federal Office for Civil Protection has launched the digital presence "Alertswiss".In civil protection, short information paths and efficient communication channels are essential. The responsible federal office has therefore commissioned the Farner agency to further develop digital communication in order to take account of changing media usage behavior and current technical possibilities. The result is "Alertswiss".Comprehensive dialog across all channelsThe trilingual platform offers information on preparedness and what to do in the event of disasters and emergencies, as well as insights into the organizations that work to protect the population throughout Switzerland. https://alertswiss.ch/blog/ deal with current topics and there is the possibility to register via the website or https://alertswiss.ch/wissen-tipps/notfallplan/ to create an individual emergency plan. For direct dialog with the community, the Twitter account https://twitter.com/alertswiss which is operated in three languages. Since February 2015, Alertswiss has also been available on https://www.youtube.com/channel/UCKVvflqgi2vEsFiQKAVzETg active.
Farner is responsible for the conception and technical implementation of Alertswiss, from strategy to content, from naming and branding to the individual design elements. During the realization of the website and app, great importance was attached to user-friendliness for all devices as well as compatibility with the CD/CI and the federal government's data protection regulations. In addition, the agency set up the Alertswiss social media channels, drew up editorial guidelines and prepared the responsible FOCP employees for live operation.Great interest and positive reactionsThe siren test on February 4, 2015 provided the perfect setting for the launch of the Alertswiss umbrella brand. At 1.30 p.m., the https://alertswiss.ch/ more than 2¹000 visitors per minute. Alertswiss remained a hot topic in the Swiss online community for three days. On Twitter, the @Alertswiss channel already had over 2¹000 followers after 24 hours, catapulting the siren test to the No. 1 trending topic. Many retweets and numerous positive responses with an organic reach of 256735 impressions underline both the great interest and the goodwill of the population.
