Chips consumption thanks to ad campaign: print moves brands
PRINT MEDIA Advertisements are effective. A study on advertising effectiveness conducted by the Swiss Media Association proves this once again. The study shows that chip consumption in Eastern Switzerland has risen sharply thanks to print advertisements.
PRINTZEITNG" was sent to 1,400 decision-makers in the advertising market by the Swiss Media Association.The study is based on a test market analysis that was carried out exclusively in the Schaffhausen and Southeast Switzerland markets in cooperation with the Zweifel Pomy-Chips company. The representative survey shows the impact of ads on two levels: Thanks to the ads, awareness among newspaper readers increased by 225 percent. Sales figures increased by 48 percent in the markets advertised.Hanspeter Lebrument, President of the Association of Swiss Media, commented on the pleasing results: "If proof was really needed that print media have an enormous impact, it is now impressively available".Further impact analyses plannedThe study is part of the broad-based offensive with which the Swiss print media are demonstrating the efficiency of advertisements. Further impact analyses are in preparation. In addition to the results of the Zweifel study, the first issue of "PRINTZEITUNG" - also part of the offensive - lists arguments and reasons why advertisements in print media have particularly good prerequisites for advertising success. PRINTZEITUNG" was sent to 1,400 decision-makers in the advertising market and is also enclosed with the trade press.Free copies of "PRINTZEITUNG" with the detailed results of the impact study are available at [email protected] from the secretariat of the Swiss Media Association.
