Media agencies with good marks from advertising clients

16 media agencies were assessed. By Walter Weder, Media.Research.GroupThe clients are very satisfied with their media agencies. This is the conclusion reached when looking at the ratings of the Top750 clients across all media agencies. The average grade for the overall impression has climbed by 0.12 points to 6.96 (10-point scale) compared to the previous year. The average score for the four performance categories of strategy, creativity, consulting and media buying expresses the clients' satisfaction with their media agency even more clearly. This score increased by 0.21 points to 8.34 in 2014.Mediaschneider again best Swiss media agencyAs in previous years, it is mediaschneider that lifts the trophy for the best media agency. Its overall score of 8.88 is slightly higher (+0.14) than that of the previous year. The silver medal once again goes to mediatonic, the only agency from French-speaking Switzerland, which achieved a score of 8.09, virtually the same as last year. Konnex, which improved its score by +0.18 to 7.49, moved up and made it onto the podium for the first time. A further four agencies managed to jump over the 7-point mark: Mediaxis and OMD with 7.42, ZipMedia with 7.18 and Mediaplus with 7.03. TWMedia did not quite manage this, having to make do with 6.91.Mediaschneider known and appreciated throughout the countryMediaschneider is the best-known Swiss media agency and receives the most initial recommendations from clients. 128 clients (+17) comment on the overall impression of mediaschneider, 89 (+27) say they know what this agency stands for and 66 (+4) would recommend mediaschneider to a colleague. No other agency even comes close to these impressive values. OMD comes closest with 86 mentions for the overall impression, 59 clients who know what this agency stands for, but with only 23 initial recommendations. mediatonic is also able to keep up quite well with the two big ones here: 59 mentions for the overall impression, 52 clients who know what this agency stands for and 46 initial recommendations.Mediatonic with highest customer satisfactionMediatonic is the agency with the highest customer satisfaction. It receives an average score of 9.20 from its customers. Considering that mediatonic was assessed by 40 customers, this is an exceptionally high score. mediatonic also comes out on top in two of the four performance categories. In media buying, it scored a high 9.53, well ahead of the second-best agency. In creativity, mediatonic achieved a score of 8.66, more than a full grade point above the average of 7.60 for all media agencies. In terms of strategy, mediatonic came in second for the third time in a row, and in terms of consulting it landed in fourth place.Konnex with significant increase to 3rd placeKonnex succeeds in jumping ahead mainly thanks to the second-highest satisfaction of its customers. With a score of 9.07, it is only slightly behind mediatonic. It made it onto the podium in three of the four categories. In strategy with the highest score (9.40), in consulting with the second highest score (9.47) and in creativity with the third highest score (8.47).Mediaxis and OMD - together best network agencyIn fourth place are Mediaxis and OMD together, each with 7.42 grade points. These two agencies are therefore also jointly the best network agency. However, only the overall score is identical. The profiles of the two agencies are quite different. Mediaxis is ahead of OMD in terms of customer satisfaction and overall impression. OMD has its strengths more in awareness and recommendations.ZipMedia and Mediaplus with upward trendsThe next two places are held by ZipMedia and Mediaplus, two other national media agencies. ZipMedia, after an upward run in the last two years (+0.63), is holding up very well at the now significantly higher level. Not only that. It was awarded the highest score for consulting and, as a rather smaller agency, it managed to move up to third place for initial recommendations. Mediaplus made strong gains in 2014 compared with previous years (+0.28). It achieved this thanks to greatly improved customer satisfaction (+0.37) as well as better scores for overall impression (+0.27). Further results are available here: www.mediaresearchgroup.ch