Agency at the airport develops a B2B campaign for Jansen
For Jansen’s trade show communications, the agency at the airport developed the B2B campaign under the slogan «Building with Steel and Style.».
Jansen, a company with a long tradition based in Oberriet in eastern Switzerland, is known worldwide for precision steel pipes and steel systems as well as plastic products for the construction sector and industry. Driven by the pioneering spirit of the founding family, Jansen creates innovations that are used internationally in complex structures.
In January 2019, the "Bau" trade fair will take place in Munich on 200,000 m² in 19 halls and with over 250,000 visitors. For Jansen, the 2019 trade fair is all about renovation with steel. Product innovations of the profile system Janisol Arte allow the implementation of a modern architectural language and can be perfectly integrated into existing but also new buildings due to their technical possibilities and visual restraint. For the trade fair communication, the agency developed the B2B campaign at the airport under the motto "Building with steel and style". The "Arte" profile - a product that actually tends to remain in the background due to its slender silhouette - is placed in the spotlight and elevated to the status of a piece of jewelry. The whole thing was staged in the style of the 1920s, the time when Jansen was founded and the era in which building with steel became socially acceptable.
Responsible at Jansen: Martin Leiter (Head of Communications), Antonia Schegg (Communications / Project Manager Exhibitions & Events). Responsible at agency at the airport: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Dietmar Düringer (Graphics), Miriam Egli (Text/Consulting), Julia Lüchinger (Coordination).
