Advertising protection that pays off: Garage owner Zogg advertises for Swiss Post
The Lysser advertising agency Inflagranti has launched a campaign of a somewhat different kind for Swiss Post to draw attention to its direct mailing services. As the founder of the «Effective Advertising Campaign,» garage owner Walter Zogg promises advertising that pays off.
The Inflagranti advertising agency in Lys has launched a somewhat different kind of campaign for Swiss Post to draw attention to its direct mailing service. Users are directed to the homepage via mailings in the name of garage owner Walter Zogg. Werbestutz.ch lured. Zogg acts as a representative of the interests of SMEs, which allegedly spend millions on advertising that is then ignored. "We entrepreneurs want something to come out when you put something in," the email says. This is why Zogg founded the Effective Advertising Protection campaign. On the homepage, you can find out how to "use advertising protection so that it pays off".
Once on the homepage, the user is greeted by Walter Zogg at the lectern, who has prepared two comedic speeches - one for entrepreneurs and one for advertisers. Both convey the core message that direct mailing measures are much more effective than all other forms of advertising, such as posters or advertisements. After inserting Walter Zogg, the user is taken to an overview of Swiss Post's offers for direct mailings. Here the user learns that it is not Walter Zogg but Swiss Post that is behind the campaign. "The fictitious figure of Walter Zogg as an SME representative is primarily intended to appeal to entrepreneurs," says Mariano Masserini, media spokesman for Swiss Post, to Werbewoche. Zogg represents the advertising wishes of many entrepreneurs.
In addition to the homepage, a publicity report was created that will appear in various media. The campaign will be published throughout Switzerland in German, French and Italian.
Once on the homepage, the user is greeted by Walter Zogg at the lectern, who has prepared two comedic speeches - one for entrepreneurs and one for advertisers. Both convey the core message that direct mailing measures are much more effective than all other forms of advertising, such as posters or advertisements. After inserting Walter Zogg, the user is taken to an overview of Swiss Post's offers for direct mailings. Here the user learns that it is not Walter Zogg but Swiss Post that is behind the campaign. "The fictitious figure of Walter Zogg as an SME representative is primarily intended to appeal to entrepreneurs," says Mariano Masserini, media spokesman for Swiss Post, to Werbewoche. Zogg represents the advertising wishes of many entrepreneurs.
In addition to the homepage, a publicity report was created that will appear in various media. The campaign will be published throughout Switzerland in German, French and Italian.
