Local
The Schwyzer Kantonalbank had Spillmann Felser Leo Burnett design a fresh image for it - as a friendly financial institution with excellent customer knowledge.
Discretion is an important factor in the world of banking, but it should by no means mean anonymity. On the contrary: a personal customer relationship is the be-all and end-all for a financial institution like Schwyzer Kantonalbank. "The customer is a person and not just an account number" is therefore the philosophy of Schwyzer Kantonalbank. The small but fine financial institution has now wanted to express this promise, which is also the bank's attitude, in a comprehensive campaign. An attitude that focuses on the customer and their individual needs.
Following an agency evaluation last summer, Spillmann Felser Leo Burnett was entrusted with the development of a brand positioning as well as the implementation and realization in internal and external media. "You can only give good advice to someone you know well" is now the newly formulated brand promise of Schwyzer Kantonalbank. An attitude that conveys that the strengths of Schwyzer Kantonalbank are personal relationships, trust and customer-oriented advisory expertise.
In the creative implementation, SFLB shows with a wink that the Schwyzer Kantonalbank not only knows its customers by name, but also knows all about their preferences, tics and hobbies. That's why Mr. Meier is not anonymous in a caption, but Mr. Meier, who likes to drink his coffee black, for example. Or the bank also knows that Tamara von Euw will definitely manage to improve her handicap to under 30 during her next game of golf. The bank's customer advisors know that Patrizia Reichlin still hasn't come up with an idea for a wedding present.
Generous and expansive images convey the feeling of a leading bank thanks to a strong and independent visual language. This can be seen on posters, advertisements and in various internal and external publications. For the launch of the campaign in the Schwyz newspapers, a special appearance was devised. The first advertisement in the first Bund was prominently placed as a real Zenter-Pano with text around the advertisement. An effective half-page ad with an impact across the double-page spread - or an appearance that had never been seen before in these newspapers.
The same image motifs were also used for a completely new look for all internal and external publications. Dozens of brochures and leaflets as well as the annual report were also developed by SFLB and are now visible in the counter halls of Schwyzer Kantonalbank.
For the internal launch of the new brand promise, each employee received a small box with a campaign brochure, labeled with their name and the title "Kundenkenner" or "Kundenkennerin". In addition, a microsite was developed on which Schwyz Bank employees could demonstrate their knowledge of the inhabitants of their canton in a competition.
Andreas Panzeri
Following an agency evaluation last summer, Spillmann Felser Leo Burnett was entrusted with the development of a brand positioning as well as the implementation and realization in internal and external media. "You can only give good advice to someone you know well" is now the newly formulated brand promise of Schwyzer Kantonalbank. An attitude that conveys that the strengths of Schwyzer Kantonalbank are personal relationships, trust and customer-oriented advisory expertise.
In the creative implementation, SFLB shows with a wink that the Schwyzer Kantonalbank not only knows its customers by name, but also knows all about their preferences, tics and hobbies. That's why Mr. Meier is not anonymous in a caption, but Mr. Meier, who likes to drink his coffee black, for example. Or the bank also knows that Tamara von Euw will definitely manage to improve her handicap to under 30 during her next game of golf. The bank's customer advisors know that Patrizia Reichlin still hasn't come up with an idea for a wedding present.
Generous and expansive images convey the feeling of a leading bank thanks to a strong and independent visual language. This can be seen on posters, advertisements and in various internal and external publications. For the launch of the campaign in the Schwyz newspapers, a special appearance was devised. The first advertisement in the first Bund was prominently placed as a real Zenter-Pano with text around the advertisement. An effective half-page ad with an impact across the double-page spread - or an appearance that had never been seen before in these newspapers.
The same image motifs were also used for a completely new look for all internal and external publications. Dozens of brochures and leaflets as well as the annual report were also developed by SFLB and are now visible in the counter halls of Schwyzer Kantonalbank.
For the internal launch of the new brand promise, each employee received a small box with a campaign brochure, labeled with their name and the title "Kundenkenner" or "Kundenkennerin". In addition, a microsite was developed on which Schwyz Bank employees could demonstrate their knowledge of the inhabitants of their canton in a competition.
Andreas Panzeri
Strong images from the region for a strong bank in the region.
Recognition value: The images from the campaign also form the basis for the design of numerous brochures and internal communication materials.
The same photos in the advertisements, but here with more text than on the posters.
