Agency at the airport fights for zero traffic fatalities with "Vision Zero"

Not a day goes by without people being seriously injured or even killed on the roads. Since 1929, a total of 21,969 road users have died in Switzerland. "No more deaths and serious injuries on Swiss roads" - this is the goal Continental is pursuing with the recently initiated "Vision Zero" movement. From a technical point of view, the company is already making a major contribution. And not only with its tires. However, the biggest risk factor in road traffic is and remains people and their actions. And this is precisely where Continental comes in with Vision Zero and wants road users to be sensitized and trained. Together with the agency at the airport, they have now launched a movement to fight for zero road deaths. As a single point of contact, a website has now been designed in an initial phase. The 360° communication campaign for this platform will take place at the Conti Group's digital and analog POS as well as in the TCS road safety centers.

Responsible at Continental Suisse: Daniel Freund (Managing Director), Silvano Ammann (Head of Business Intelligence and Operations), Sven Saxer (Head of Marketing & Sales), Achim Wied (Head of Marketing Communications), Renata Wiederkehr (Manager Brand Communications, Events, Sponsoring, PR). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Dietmar Düringer (Graphics), Miriam Egli (Consulting), Daniel Steiner (Content), Julia Lüchinger (Coordination), Flaeck (CGI).