The Answer creates new digital campaign for Stevia
The answer has designed for SteviaSweet the launch campaign for the new product "Honey Sweet".
The result is a surprising realization with a well-known protagonist, who is obviously affected by the lower calorie count of the product - minus 50 percent compared to normal honey! - hits on the figure.
The product is now available at Coop. For the digital campaign, various ad creations were placed in display and YouTube for the branding kick-off. For the awareness effect, the campaign is supported with various native formats. Everything is accompanied by various social media activities.
Responsible at Hermes Sweetener Ltd.: Veronika Geng. Responsible at The Answer: Sarah Hiltebrand (CD); Mike Surovka (AD); Mike Krüll (text); Reto Dürrenberger (strategy), Edwina Gescheidle (digital direction); Helen Dahdal (consulting); Carmen Wittmann (digital design); Lorenz Wahl (image editing).
