New TV and social media campaign launched for Swiss eggs
The new TV and social media campaign, #DasEikanns, puts the egg in the spotlight and showcases the many uses of Swiss eggs in 30 clips ranging from 5 to 14 seconds in length. The campaign avoids the typical “idyllic” images of agriculture.
The premiere will take place on October 12, World Egg Day 2018, at the Egg Forum in the Tonhalle St. Gallen, organized by GalloSuisse, the Association of Swiss Egg Producers.
According to GalloSuisse, the TV campaign «The Happiest Chickens Lay the Best Eggs» has led to an increase in Swiss egg consumption. The share of domestically produced eggs now stands at nearly 80 percent. The short films produced by Stories will be released starting October 12.
Contact at GalloSuisse: Daniel Würgler, Willi Neuhauser, Karin Frederiks. Person in charge at Fair Factory: Kurt Schmid. Responsible at Stories: Tobias Fueter, Florian Nussbaumer. Director/Cinematographer: The Giger Brothers, Flurin and Silvan Giger. Media strategy: AMS Media, Caroline Nagiel.
