New agency Maison des Chefs is entirely dedicated to top gastronomy
Maison des Chefs offers ideas, concepts, and implementations centered on the world of high-end gastronomy. It is the first agency in Switzerland to focus exclusively on this area and to offer a dual range of services.
The new Maison des Chefs agency has four service categories: Creation, Innovation, Cooperation and Experiences with top gastronomy. This is where emotional, implementation-oriented ideas, concepts and solutions for regional or national strategies and positioning topics are created. Clients are products, brands, companies and teams that want to benefit from exclusive collaboration with top gastronomy.
Studies on the food megatrend, the gastronomy of the future, marketing and digital target groups make clear statements about the potential and requirements of brands in their interaction with the topic of "food". The results of a survey of gastronomy experts, agencies and marketeers from the industry on the performance of top gastronomy as a brand partner unanimously state that the experience is becoming increasingly important for the brand. And that top gastronomy is a perfect alliance for premium products and relationship business, according to the experts. On the other hand, the biggest hurdles to cooperation are the organizational and resource costs. Maison des Chefs wants to build a bridge between these two poles together with top restaurateurs. The timing for this value proposition is ideal.
Maison des Chefs is also a service provider in the field of strategy and communication for independent top Swiss restaurateurs. The first mandate is for Roger Kalberer. The 29-year-old star chef will take over the gourmet address "Schlüssel" in Mels from his father as a tenant from 2019.
