DHL and Serviceplan Suisse are on the move
DHL is now offering parcel delivery within Switzerland at consumer-friendly conditions via the newly founded company DHL Parcel Switzerland. The new parcel service is being publicized with an introductory campaign by Serviceplan Suisse.
DHL Parcel Switzerland is not to be confused with its sister company DHL Express, which has been shipping time-critical express shipments in Switzerland since 1978.
DHL aims to revitalize the Swiss market with a dynamic alternative. This claim is already formulated in the teaser campaign, which has been on display in the major Swiss cities and online for a week now. The concise campaign claim formulates it briefly and with a wink: "Yellow is the new yellow".
In fact, DHL can prove the new momentum with several advantages, which are brought to the point in the current campaign: "8 pm is the new 5 pm" praises the extended service, "Tomorrow is the new day after tomorrow" emphasizes the standard parcel delivery to the next day, etc. In this way, every advertising medium becomes a convincing argument for parcel delivery with DHL. The campaign will run over the next few weeks with various subjects, primarily on posters and in online media.
In addition to Serviceplan Suisse, Serviceplan Public Relation Suisse is also active for DHL Parcel Switzerland. It is responsible for the strategy and implementation of media relations for the market launch.
Responsible at DHL: Günter Birnstingl, CEO DHL Parcel Switzerland (overall responsibility), Marcian Farhang (Head of Commercial). Responsible at Serviceplan Suisse: Raul Serrat (Executive Creative Direction), Reto Clement, Michael Kathe (Creative Direction), Henry Clarke (Text), Moritz Lüth (Art Direction), Sonia Ducu, Selma Caglayan (Consulting), Pam Hügli (Overall responsibility). Responsible at Serviceplan Public Relations Suisse: Regina Essig (consulting).
