Saloon gives the Craft Beer Festival Zurich a new look
The Saloon agency has created a campaign for the Zurich Craft Beer Festival.
The craft beer scene is becoming increasingly colorful. The Zurich Craft Beer Festival is taking place for the fourth time. It will be held on the grounds of the Zürcher Wirtschaft Ziegelhütte. This year, the tasting platform will present specialty beers from 16 Swiss craft breweries and two guest breweries from Denmark and the USA to a wide audience. The two-day event will be celebrated with live music and organic food.
The designers at Saloon have created a colorful campaign for the festival that does justice to the theme and the festival feeling in equal measure. The beer cans, staged in party lights, communicate the latest trend in the craft beer scene: lots of color on aluminum, the packaging material of the moment.
Responsible at Intercomestibles: Roland Rüegsegger, Thom Zürcher. Responsible at Wirtschaft Ziegelhütte: Stefan Tamò. Responsible at Saloon Creatives: Mario Zoller, Marcel Britt, Hanin Lerch, Vera Studhalter
