20 Minuten launches Youth Lab - Rod delivers the campaign
20 Minuten is looking for young people to bring a breath of fresh air to Switzerland's most widely read daily newspaper in the specially founded Youth Lab. Rod created a recruiting campaign for this purpose.
Who better to take the future into their own hands than the people it affects? That's why 20 Minuten is giving up to 20 young people between the ages of 14 and 16 the chance to actively help shape the world of the daily newspaper and thus make it more attractive for a young target group - in the 20 Minuten Youth Lab.
To find the most suitable young people for the job, Rod Kommunikation developed a recruiting campaign. With four quirky spots featuring alternative and never-before-seen news forms, 20 Minuten sets out to find talent. And at the same time provides inspiration for the young people, who can easily apply online for a job at the Youth Lab.
In addition, banners transport the message directly to the mobile devices of the target group.
Production: Biondi Production Services; Director/DoP: Mitch Bekk; Producer: Alex Biondi; Editors: Wolfgang Weigl, Patrick Salama, Mitch Bekk; Operator: Patrick Salama; Sound Studio: Brewery Sound; Animation, SFX: Cloudscape.
