Test table
test
| Lindt | Cailler | |
|---|---|---|
| 1. emotional fit to gold standard How big is the match between the respective brand and the customer's desired emotions (the perfect chocolate)? |
4/5 ●●●●○ |
4/5 ●●●●○ |
| 2. emotion volumen How much emotion does the respective fire trigger (independent of the profile)? |
5/5 ●●●●● |
5/5 ●●●●● |
| 3. emotional red thread How consistently are emotions carried through from touchpoint to touchpoint in the respective brand? |
4/5 ●●●●○ All touchpoints pay emotional attention to the brand (except POS). |
3/5 ●●●○○ The triggered sensations of the individual touchpoints differ greatly, some touchpoints pay into the emotional brand account, others not at all. |
| 3.1 Claim | 5/5 ●●●●● Maître Chocolatier Suisse depuis 1845 |
3/5 ●●●○○ Home of Swiss Chocolate since 1829 |
| 3.2 Assortment | 5/5 ●●●●● |
3/5 ●●●○○ |
SOURCE: Sources
