Schärer causes thunderstorms and floods in Aargau's municipal coat of arms
Once again, Schärer is producing the fire and natural disaster campaign for Aargauische Gebäudeversicherung (AGV). At the heart of the campaign are various spots featuring simply animated municipal coats of arms that illustrate the damage natural hazards can cause.
In the current commercials, hail and storms damage the buildings in the municipal coats of arms of Bellikon, Burg and Kaiseraugst. The message behind it: AGV reckons with the risks of natural hazards and is the reliable partner at the side of building owners in the canton of Aargau in the event of damage.
The campaign will run until the end of 2018, focusing on seasonal topics such as flooding, storms, hail and fire hazards. New municipalities will be featured in each wave in order to generate as much attention as possible for fire and natural hazards in the canton of Aargau. The flood theme was launched at the end of April with the coats of arms of the municipalities of Aarburg, Brugg, Oberentfelden and Wettingen.
The campaign can be seen regionally on Tele M1, Telem1.ch, Azonline.ch and Passenger TV. At the start of the second wave, the campaign will be expanded to include a microsite with a quiz and further information: Agv-praevention.ch.
Responsible at Schärer: Dani Kobi (art direction, concept), Claudia Minchau (project management, text), Stephanie Schmid (graphics), Shady Ashong and Fabio Gloor (online). Responsible at AGV: Christina Troglia (Secretary General, Head of Communications), Lorna Oliver (Communications Specialist). Spot production, animations: Concept 2, Stefan Jäger.
