Two new specialists: By the Way focuses on e-sports and gaming
Effective immediately, Cem Erbarlas, as Manager of Business Development for eSports, and Nicolas Bizirianis, as an exclusive freelance consultant, are joining By the Way Communications. The agency aims to support interested, established companies and brands as they enter the dynamic and attractive future market of gaming and e-sports.
The Bern-based agency, which specializes in sports communication and marketing, is thus expanding its digital core competence: As one of the first traditional communications consultancies in Switzerland, By the Way is now also positioning itself in the growth market of e-sports and gaming.
Cem Erbarlas is a proven e-sports specialist with extensive know-how and many years of experience. Erbarlas has already successfully developed and implemented his own tournament series in the Dota2 game under the Lionsky label. Nicolas Bizirianis is also joining the e-sports unit of By the Way Communications. The 30-year-old Bizirianis has a degree in mathematics from ETH Zurich and has won various Swiss championship titles during his active e-sports career. Bizirianis will be available to the agency as an exclusive freelance consultant.
