Zattoo strengthens its sales team in Switzerland
Zattoo's Swiss sales team has grown. With the addition of Manuela Zimmermann and Timm Bernhardt, the TV streaming provider is expanding its consulting expertise in online advertising formats and programmatic TV.
Since September 2018, Manuela Zimmermann as Sales Support Advertising and Timm Bernhardt as Programmatic Advertising Manager have complemented the Zattoo sales team with their expertise.
With the two new additions, the Media and Ads team at Zattoo's headquarters comprises four employees. Manuela Zimmermann and Timm Bernhardt support the marketing of video ads and display advertising in Switzerland, but also Dynamic Ad Insertion (DAI). The innovative TV advertising format developed by Zattoo enables the integration of personalized TV advertising directly into the live stream by replacing existing advertising blocks in coordination with the TV broadcasters. In this way, TV broadcasters can use Zattoo to market their reach on the Internet. The market entry in Switzerland with DAI took place only recently. The increase in personnel is being made with the strategic goal of helping Programmatic TV to achieve a breakthrough in Switzerland and to be able to provide customers and agencies with optimum advice and support.
"Today, users of TV streaming services like Zattoo expect not only suitable content, but also advertising that is relevant and informative for them. Zattoo has created these technical possibilities for advertisers and agencies. We offer our products such as single-site bookings and dynamic ad insertion directly and exclusively. That's why we are happy about the competent reinforcement for our sales team. With Timm Bernhardt and Manuela Zimmermann we are excellently positioned for the Swiss market," says Martin Schlenker, Sales Manager Zattoo Switzerland.
