Zattoo strengthens ads team with Alexander Horrolt
Zattoo is expanding its advertising operations: Effective November 1, 2025, Alexander Horrolt will assume the role of Director of Partnership Ads at Zattoo. He will be responsible for all partnerships in the Ads division. Horrolt joins Zattoo from Goldbach, where he most recently served as CEO of Goldbach Next AG.
Horrolt began his career on the agency side and then worked at IP Deutschland and Publicitas Cinecom & Media. At Goldbach, he was responsible for the online marketing of Goldbach Audience AG from 2011 and built up Goldbach Digital Services AG - the predecessor of today's Goldbach Next AG - from 2015.
In his new role at Zattoo, Horrolt will be responsible for the further expansion of the ads business with a focus on business development. This includes the development and management of inventory partnerships in the advertising sector, the identification of third-party inventory and the role as an internal business partner.
"We are delighted to have gained such an experienced manager for our Ads team in Alexander," says Klaus Nadler, Chief Sales Officer at Zattoo. "His leadership experience and excellent network will help us to further expand the Ads Partnerships division."
Horrolt is also looking forward to his new role: "Zattoo's clear focus on the Connected TV (CTV) growth area brings me back to my roots. I am delighted to be involved in the expansion of Zattoo with the establishment of a dedicated ads partner area and to be available to the partners in a responsible role."
